About WeSalute
founded as Veterans Advantage PBC
Rewards for All Who Serve Our Nation & Communities
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, premium benefits and discounts for those who dedicate their lives to serving others. Whether you are active duty, retired military, a veteran, guard, reservist, or an immediate family member — or serve our communities as a nurse, medical professional, educator, first responder, public servant, or student — WeSalute is built for you. For over 25 years, WeSalute has issued a secure ID card, providing a safe, privacy-protected way to verify your service and redeem premium discounts without sharing sensitive documents.
We advocate for A Real Thank You® for your service from top retailers, leading brands, and trusted service providers. As a member of our community, you gain access to thousands of daily savings through our WeSalute Marketplace, plus the all-new WeSalute Travel — our private booking platform featuring Travel Cash gifts, wholesale rates, and deep savings on hotels, rental cars, luxury cruises, and vacation packages. We also support you every step of the way through our community life resources, Jobs & Career Network, social media platforms, blog, and dedicated customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
Military & Veterans News
VA Waives Life Insurance Premiums to Save Veterans Nearly $150 Million
The Department of Veterans Affairs (VA) has announced a three-month premium holiday for the Veterans’ Group Life Insurance (VGLI) program. The temporary waiver will suspend insurance payments from November 2026 through January 2027, delivering an estimated $150 million in collective financial relief to participating veterans across the country.
Discounts & Benefits
Scott’s View: Welcoming Our First Responders and Honoring Our Shared Heritage
At WeSalute, our commitment to those who dedicate their lives to serving others is the guiding force behind everything we do. As we transition into autumn, we are reflecting deeply on the true meaning of service, community, and the rich history that unites us all.
Discounts & Benefits
WeSalute Review: Your Essential State Park Travel Guide 2026
Where do beauty, history, and scenic serenity come together? State parks, of course. They are all over the United States. Most states have several parks, yet many people do not take advantage of visiting these wonderful places. Whether you are a fan of hiking, skiing, camping, or getting a history lesson, there is a state park available for you to indulge in. Many state park systems offer direct discounts for our service community, so it's always recommended to check directly with the specific state park website to see what they might offer.
Discounts & Benefits
WeSalute Review: Your 2026 Buyer’s Guide to WeSalute’s Apple Military Discount
You might be asking yourself: "Does Apple have a military discount?" The answer is a resounding yes! Since 2004, we have partnered directly with Apple to honor your service with exclusive savings on the world's most iconic technology. As a WeSalute+ Member, you gain access to our private online Apple store where your discounts are automatically applied to the latest gear.
Respect, Recognition, and Rewards®
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our benefits. With your WeSalute+ ID Card, you never have to show sensitive documents to redeem benefits.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of military members, veterans, nurses, first responders, medical professionals, public servants teachers, and students. Through our advocacy, we promote and honor your contributions to keeping our society safe, healthy, and thriving.
Rewards.
You serve our communities, we protect your wallet.
We create deeper benefits and savings that extend A Real Thank You™ to those who serve. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.