About WeSalute
founded as Veterans Advantage PBC
Rewards for the Greater Military Community
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
Military & Veterans News
Scott's View: A Salute to the Navajo Code Talkers: Honoring a Legacy
This Thanksgiving Day Weekend, we remember and honor the incredible legacy of the Navajo Code Talkers. These brave men, who used their native language to create an unbreakable code during World War II, played a pivotal role in securing victory for the Allied forces.
Military & Veterans Life
Cover Story: With the Death of John Kinsel Sr., Only Two Navajo Code Talkers of World War II Are Still Alive
John Kinsel Sr., one of last remaining Navajo Code Talkers from World War II, passed away peacefully on October 19, 2024 at the age of 107. His life embodied the importance of the Navajo Code Talkers in U.S. military history. They transmitted messages during World War II based on the tribe's native Diné bizaad language in a code that Japanese cryptologists were unable to break.
Military & Veterans Life
Cover Story: Heroes Meet Heroes 2024
On November 7, WeSalute held its fifth streaming of the “Heroes Meet Heroes” event, where military heroes meet Olympic heroes. Moderated by WeSalute co-founder and Chairman Scott Higgins, the annual conversation was started 12 years ago by WeSalute CEO Lin Higgins. It celebrates both the military and sports successes and similarities across two panel discussions. This year’s session was dedicated to Captain Paul “Bud” Bucha, a Medal of Honor recipient and longtime member of the WeSalute Advisory Board who passed away this year at the age of 80.
Military & Veterans Life
Scott’s View: The Spirit of Veterans Day Was Alive in 2024 With Heroes Meet Heroes
For the past thirteen years, Veterans Advantage (now WeSalute) has proudly hosted events to honor U.S. active-duty military, veterans, and their families in recognition of Veterans Day. This year is no different.Empowering you with deeper respect, recognition and rewards.
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our secure military ID means you don’t have to show sensitive documents to get a military discount when you redeem with your WeSalute+ Card.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of those who have served and their families through the WeSalute Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.
Rewards.
You protect our country, we protect your wallet.
We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.