About WeSalute

WeSalute (founded as WeSalute (Veterans Advantage)) About Military Family

About WeSalute

founded as Veterans Advantage PBC

Rewards for the Greater Military Community

Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.

You can always get in touch with us at 866-838-2774.

From Our Member Community


Military & Veterans Life

Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

Empowering you with deeper respect, recognition and rewards.



Your personal information will always be safe.

We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our secure military ID means you don’t have to show sensitive documents to get a military discount when you redeem with your WeSalute+ Card.



Your sacrifices deserve to be honored.

We increase public recognition of those who have served and their families through the WeSalute Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.



You protect our country, we protect your wallet.

We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.

Join Our Community.

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Do you and your family vacation without travel insurance?

Sign up for WeSalute+ today and you’ll be eligible for TravelProtection™.

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Did you know that your immediate family members are eligible for WeSalute+ savings?

With WeSalute+, you can add family members to your primary plan at 50% OFF every year.

Get WeSalute+