About WeSalute
founded as Veterans Advantage PBC
Rewards for the Greater Military Community
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
Discounts & Benefits
Honoring the Ultimate Sacrifice: A Memorial Day Reflection
Memorial Day serves as our nation’s most solemn reminder of the true cost of freedom. This coming Monday, we pause to honor the brave men and women who paid the ultimate sacrifice in service to our country. It is a time for reflection, gratitude, and a renewed commitment to the families left behind and the veterans who continue to carry the burden of their service.
Discounts & Benefits
WeSalute Review: The Great Outdoors Gear & Adventure Travel Guide
Equip yourself for nature's best with exclusive military savings on apparel, accessories, accommodations, and peace of mind. Whether you are planning a challenging hike through Palo Duro Canyon, a fishing trip at Montauk State Park, or a weekend camping trip with the family, the right gear and the perfect basecamp is the difference between a great story and a long day.
Discounts & Benefits
Real Savings. No Hassle: How WeSalute Can Boost Your Budget Annually
As an active-duty service member, veteran, or military family will attest, every dollar saved matters. At WeSalute, we are dedicated to ensuring you get the most out of the benefits you've earned. Our mission is to provide "A Real Thank You" that translates into tangible financial savings in your everyday life. You might be surprised just how much those savings can add up over a year.
Discounts & Benefits
National Military Appreciation Month & Memorial Day Military Discounts 2026
National Military Appreciation Month is officially here! Throughout May 2026, top brands across the country are showing their support with incredible deals and special discounts for service members, veterans, and their families. We’ll be updating this guide with new opportunities all month long, so be sure to check back frequently!
Respect, Recognition, and Rewards®
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our benefits. With your WeSalute+ ID Card, you never have to show sensitive documents to redeem benefits.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of military members, veterans, nurses, first responders, medical professionals, civil servants teachers, and students. Through our advocacy, we promote and honor your contributions to keeping our society safe, healthy, and thriving.
Rewards.
You serve our communities, we protect your wallet.
We create deeper benefits and savings that extend A Real Thank You™ to those who serve. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.