About WeSalute
founded as Veterans Advantage PBC
Rewards for the Greater Military Community
Founded in 2000 by Vietnam Veteran Scott Higgins and his spouse, Lin, WeSalute (founded as Veterans Advantage PBC) creates new, exclusive benefits and discounts for you as an active duty, retired military, veteran, guard, reservist, or immediate family member. For over 25 years, WeSalute has issued a secure military ID, providing you with a safe way to redeem your military discounts.
We advocate for A Real Thank You® for your service from top retailers, travel industry leaders, and trusted service providers. As a member of our community, we honor you with savings through our WeSalute Marketplace and provide you with the support you need through our Military and Veteran Life resources, our Jobs & Career Networks, social media platforms, blog and customer support.
You can always get in touch with us at 866-838-2774.
From Our Member Community
Military & Veterans News
VA Pioneers Clinical Trial of MDMA-Assisted Therapy for Severe Veteran PTSD
The Department of Veterans Affairs (VA) is stepping into a new frontier of mental health treatment, officially launching a controlled clinical trial that pairs psychotherapy with MDMA (methylenedioxymethamphetamine) to treat veterans battling severe posttraumatic stress disorder (PTSD) alongside alcohol use disorder.
Discounts & Benefits
National Military Appreciation Month & Memorial Day Military Discounts 2026
National Military Appreciation Month has come to a close. While we won't be adding new deals to this specific guide until next year, you can still explore the incredible special discounts we rounded up from top brands across the country. The celebrations may be over, but the savings don't have to be. To discover even more year-round benefits across categories like travel, shopping, and everyday expenses, check out the exclusive discounts available with WeSalute+ and more on our WeSalute Marketplace.
Military & Veterans News
70,000 Expected to Mobilize for 'Memorial May' Tributes
Leading up to this past Monday, a massive grassroots movement was carried at national cemeteries across the country. Through an initiative dubbed "Memorial May," the Department of Veterans Affairs has partnered with several prominent veteran nonprofits to transform how Americans honor fallen service members, expanding a single day of remembrance into a month-long tribute.
Discounts & Benefits
WeSalute Review: Maximizing Airline Loyalty Programs With Your WeSalute Benefits
For those who spend their lives serving others, travel is more than just a getaway; it’s a vital opportunity to recharge and reconnect with loved ones. Between the high-tempo demands of a service-oriented career and the commitment required by your profession, your time is your most valuable asset. That is why maximizing every mile and every dollar is essential. By combining the power of airline loyalty programs with the exclusive benefits with WeSalute, you can turn a standard trip into a world-class experience without the premium price tag.
Respect, Recognition, and Rewards®
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our benefits. With your WeSalute+ ID Card, you never have to show sensitive documents to redeem benefits.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of military members, veterans, nurses, first responders, medical professionals, civil servants teachers, and students. Through our advocacy, we promote and honor your contributions to keeping our society safe, healthy, and thriving.
Rewards.
You serve our communities, we protect your wallet.
We create deeper benefits and savings that extend A Real Thank You™ to those who serve. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.