WeSalute (founded as Veterans Advantage) Awards
Awarding members of our armed forces and veterans who inspire us with their top leadership, major achievements, community service and other ways they continue to give back to our country.
Recognizing Our Veterans with WeSalute (founded as Veterans Advantage) Awards for Outstanding Service & Achievement
At WeSalute (founded as Veterans Advantage), we are lucky enough to speak with current or former servicemembers every day. We recognize that many of these individuals have shown selfless service to country or exceptional bravery during combat. We call them our heroes, but they humbly tell us that anyone would do what they did. But, in many ways, anyone who steps up to serve to protect our freedoms and our country is our hero.
WeSalute (founded as Veterans Advantage) recognizes many of these selfless, brave individuals that continue to be our heroes whether they remain in the military or after service in their civilian lives. We seek to honor them for their outstanding contributions to our society, their major leadership roles in our military, and for top achievements in their chosen profession.
Our WeSalute (founded as Veterans Advantage) Awards recognize as TopRank the members of our armed forces who have committed their lives and attained the highest ranks of leadership in service to our country.
We award veterans who have accomplished the top achievements within their chosen profession as TopVets or Celebvets for those in the media, entertainment or sports industries.
HeroVet is awarded to veterans who, after having served, continue their public service by giving back to their communities or by making outstanding contributions to our society.
VetFamily highlights those men and women of high achievement in the public or private sector, whose family member is a veteran or active duty serviceperson.
We hope you are as inspired by their stories as we are.
WeSalute Awards
The "Great Moon Race" Revived: Artemis II and the enduring Legacy of Military Excellence
The global excitement for a new "Great Moon Race" is reaching a fever pitch as NASA prepares for Artemis II—the first crewed mission to the lunar vicinity in over half a century. This historic flight will send four astronauts on a high-stakes journey around the Moon, testing the systems required for a long-term human presence on the lunar surface.
Discounts & Benefits
Scott’s View: Standing Strong During Military Appreciation Month
As we enter May, the significance of National Military Appreciation Month feels especially profound. From Loyalty Day to today’s 81st anniversary of V-E Day and Armed Forces Day on May 16, this month is a powerful reminder of the heritage of freedom we enjoy thanks to those who serve. For us at WeSalute, May isn't just about a calendar of observances; it is about reinforcing the mission-driven infrastructure that supports our community every day of the year.
Discounts & Benefits
National Military Appreciation Month & Memorial Day Military Discounts 2026
National Military Appreciation Month is officially here! Throughout May 2026, top brands across the country are showing their support with incredible deals and special discounts for service members, veterans, and their families. We’ll be updating this guide with new opportunities all month long, so be sure to check back frequently!
Discounts & Benefits
Strategic Mobility: Maximizing the "ROI" of Your Service
In today’s highly mobile society, your service should translate into a tangible "affordability superpower." At WeSalute, we focus on high-impact areas where members see a massive return on investment, specifically through strategic travel and relocation services. Our mission as a Public Benefit Corporation is to negotiate private, high-value deals — like those with Delta Vacations and Montway Auto Transport — that “free” sites simply cannot access.
"Respect. Recognition. Rewards." for Our Military & Veterans
Our Co-founder and CEO, Scott Higgins, founded WeSalute (founded as Veterans Advantage) with the mission of recognizing Vietnam Veterans who had never received the support and respect they deserved for the sacrifices they made to serve America. Many of our Awards recipients are Vietnam Vets, and honoring them is a cause near and dear to Scott's heart.