WeSalute (founded as Veterans Advantage) Awards
Awarding members of our armed forces and veterans who inspire us with their top leadership, major achievements, community service and other ways they continue to give back to our country.
Recognizing Our Veterans with WeSalute (founded as Veterans Advantage) Awards for Outstanding Service & Achievement
At WeSalute (founded as Veterans Advantage), we are lucky enough to speak with current or former servicemembers every day. We recognize that many of these individuals have shown selfless service to country or exceptional bravery during combat. We call them our heroes, but they humbly tell us that anyone would do what they did. But, in many ways, anyone who steps up to serve to protect our freedoms and our country is our hero.
WeSalute (founded as Veterans Advantage) recognizes many of these selfless, brave individuals that continue to be our heroes whether they remain in the military or after service in their civilian lives. We seek to honor them for their outstanding contributions to our society, their major leadership roles in our military, and for top achievements in their chosen profession.
Our WeSalute (founded as Veterans Advantage) Awards recognize as TopRank the members of our armed forces who have committed their lives and attained the highest ranks of leadership in service to our country.
We award veterans who have accomplished the top achievements within their chosen profession as TopVets or Celebvets for those in the media, entertainment or sports industries.
HeroVet is awarded to veterans who, after having served, continue their public service by giving back to their communities or by making outstanding contributions to our society.
VetFamily highlights those men and women of high achievement in the public or private sector, whose family member is a veteran or active duty serviceperson.
We hope you are as inspired by their stories as we are.
Discounts & Benefits
National Military Appreciation Month & Memorial Day Military Discounts 2026
National Military Appreciation Month is officially here! Throughout May 2026, top brands across the country are showing their support with incredible deals and special discounts for service members, veterans, and their families. We’ll be updating this guide with new opportunities all month long, so be sure to check back frequently!
Military & Veterans Life
How to Go Mortgage Lender Shopping
For many, shopping can be a somewhat traumatic experience. Here's simple advice you can use today.
Military & Veterans Life
Questions to Ask Your Home Mortgage Lender
Purchasing a house as a military or veteran family can be daunting, but it doesn’t have to be. Sure – finding that perfect home is exhausting. Debates over bathroom and bedroom sizes will always occur, but the mortgage part can be the easiest aspect if you start by asking the right questions.
Military & Veterans Life
Should You Rent or Buy Your New Home?
Moving is a time of excitement, too much coffee, and a whole lot of internet researching!
"Respect. Recognition. Rewards." for Our Military & Veterans
Our Co-founder and CEO, Scott Higgins, founded WeSalute (founded as Veterans Advantage) with the mission of recognizing Vietnam Veterans who had never received the support and respect they deserved for the sacrifices they made to serve America. Many of our Awards recipients are Vietnam Vets, and honoring them is a cause near and dear to Scott's heart.