Our Mission

WeSalute (Veterans Advantage) Our Mission Scott Higgins

Our Mission

A Real Thank You®

What does this mean and why are we passionate about it?

We salute you and your family with the respect, recognition, and rewards that you deserve for your service by advocating for A Real Thank You® with WeSalute+. 

Service members and veterans are almost 3x more likely to be a target of identity theft, so it’s important that your military discounts can be trusted and are verified as real.

Our mission is to advocate for you, not only by creating exclusive benefits that enhance your lifestyle, but also by fostering a supportive online WeSalute community, giving Awards for exceptional accomplishments after service, and sponsoring events that inspire and unite our members.

Together, we can improve the lives of those who serve with a salute that gives back today and every day.

Empowering you with deeper respect, recognition and rewards.



Your personal information will always be safe.

We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our secure military ID means you don’t have to show sensitive documents to get a military discount when you redeem with your WeSalute+ Card.



Your sacrifices deserve to be honored.

We increase public recognition of those who have served and their families through the WeSalute Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.



You protect our country, we protect your wallet.

We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.

We Can't Fulfill Our Social Mission Without You!

We rely on our members to better our partnerships and discounts through candid feedback, and to support our gifting programs and advocacy work that help military and veteran families in need. Want more information on how you can give back to the community?

How You Can Help

Do you and your family vacation without travel insurance?

Sign up for WeSalute+ today and you’ll be eligible for TravelProtection™.

Get WeSalute+

Did you know that your immediate family members are eligible for WeSalute+ savings?

With WeSalute+, you can add family members to your primary plan at 50% OFF every year.

Get WeSalute+