Back Bay

Back Bay was created by a team of athletes and audiophiles based out of Boston, MA looking to create the gear they have always wanted. Back Bay focuses on creating thoughtfully-designed products that improve workouts, workdays, and travel. Back Bay’s unique innovations in Wired+Wireless Hybrid earbuds and RunGrip™ running products make Back Bay's gear extremely versatile.

Back Bay is a WeSalute (founded as Veterans Advantage) military verification services partner for checking its customer’s eligibility for its military discounts and offers, beginning in 2023.