Graceland and Veterans Advantage Announce Partnership to Thank U.S. Active Duty, Veterans & Military Families with the “Elvis Experience Tour”

Graceland and Veterans Advantage

MEMPHIS, Tenn., December 27, 2018 - Elvis Presley's Graceland® and Veterans Advantage, PBC announced today a new partnership for exclusive ticket discounts on the "Elvis Experience Tour" which includes both the famous Graceland Mansion and the new "Elvis Presley's Memphis™" entertainment and exhibit complex. The discount is offered to Veterans Advantage members who are active duty military, veterans, National Guard & Reservists and their families and present their VetRewards Card, the Veterans Advantage military ID.

Graceland is the home of Elvis Presley, one of America's best known celebrities who served in the military.  His home has been a global tourist destination for over 35 years, and today boasts "Elvis Presley's Memphis", a new state-of-the-art entertainment and exhibit complex spread over 200,000-square-feet. Elvis Presley's Memphis enables Veterans Advantage members to follow the life path that Elvis took, surround themselves with the things that he loved, and experience the events, sights and sounds of the city that inspired him to become the "King of Rock ‘n' Roll".

"We are honored to have joined forces with Veterans Advantage in creating this new discount for those who have served in our Armed Forces with the VetRewards Card," said Jack Soden, CEO of Elvis Presley Enterprises, Inc., which operates Graceland. "This is a fitting way to remember Elvis' own military service while recognizing an audience so deserving of our appreciation." 

The Elvis Experience Tour includes an audio-guided tour of Graceland Mansion and an orientation film, plus Elvis Presley's Memphis with exhibits showcasing Elvis' career, his automobiles, his wardrobe, his gold records and much more from the Graceland Archives. Elvis Presley's Memphis also includes a newly-expanded "Private Presley" army exhibit, which takes a look at the memorable sights and sounds of his service in the U.S. Army which began in 1958. 

"We are proud that Graceland, such an icon in American history, has chosen to recognize our military service with a VetRewards Exclusive savings offer," said Scott Higgins, co-founder and CEO of Veterans Advantage. "Given the Veterans Advantage leadership in military discounts for travel, we hope veterans and their families nationwide get to visit this wonderful historical treasure honoring a Rock ‘n' Roll legend." 

Veterans Advantage members enrolled in VetRewards may purchase tickets for up to six individuals for a 13.5% discount for the Elvis Experience Tour. Members will be able to pre-order tickets online and validate their eligibility by presenting their VetRewards Card when they pick up their tickets. To purchase tickets go to https://ticketing.graceland.com and enter promo code Veteranadvantage19.

The nationally-recognized VetRewards Card has been the official military ID for Veterans Advantage program members since President's Day 2001, securely providing credentials for over 1 million active duty military, retirees, veterans, guard, and reservists for the redemption of the program's VetRewards Exclusive discounts. The VetRewards Card is also available to the spouse, father, mother, brother, sister, son, or daughter of a U.S. service member or veteran, living or deceased.

About Graceland and Elvis Presley Enterprises, Inc. 
Elvis Presley's Graceland, in Memphis, is music's most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the historic home each year. Elvis Presley Enterprises, Inc. (EPE) manages the operations of Graceland and its related properties, including Elvis Presley's Memphis, Graceland's new entertainment and exhibition complex over 200,000 square feet in size; the AAA Four Diamond Guest House at Graceland 450-room resort hotel; and the Graceland Archives, featuring thousands of artifacts from Elvis' home and career. EPE also produces and licenses Elvis-themed live events, tours, and attractions worldwide. Graceland Holdings LLC, led by managing partner Joel Weinshanker, is the majority owner of EPE. Graceland is the only attraction worldwide to ever receive five USA Today 10Best Readers' Choice Awards: in 2018, it was voted "Best Tennessee Attraction" and Best Holiday Historic Home Tour, in 2015 voted the world's "Best Musical Attraction" and "Best Historic Southern Attraction," and in 2013 voted the #1 "Iconic American Attraction." In 2018 TripAdvisor Travelers' Choice Awards named Graceland one of the top 25 landmarks in the world and Rolling Stone named it one of 10 Great American Music Landmarks. For more information on EPE and Graceland, visit www.graceland.com.

ABOUT VETERANS ADVANTAGE
Veterans Advantage, PBC, is a military marketing, media, and technology company, co-founded in 2000 by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine. As a registered public benefit corporation, the Veterans Advantage team is passionate about their socially-responsible mission of creating new, exclusive discounts for military, veterans, and their families, and works with their partner coalition of travel industry leaders, top retailers, and major service providers to offer A Real Thank You™ to the men and women who have given so much to protect our freedoms.

Learn more at www.VeteransAdvantage.com, browse our Press Kit, or contact us at press (at) veteransadvantage (dot) com.

Stay connected to Elvis Presley's Graceland: 
Website: https://www.graceland.com/ 
Facebook: https://www.facebook.com/ElvisPresleysGraceland
@VisitGraceland on Twitter and Instagram 
YouTube: https://www.youtube.com/user/OfficialGraceland 
Graceland Live: https://www.gracelandlive.com
Instagram: https://www.instagram.com/gracelandliveconcerts/?hl=en
Facebook: https://www.facebook.com/Graceland-Live-2029335310457441/
Livestream events: https://livestream.com/ElvisPresleyGraceland/events/3333050
SiriusXM's Elvis Radio, Channel 19: https://www.siriusxm.com/channels/elvis-radio

Press Contact

For Graceland:
David Beckwith
323-632-3277
[email protected]

For Veterans Advantage
Roy Asfar
SVP, Marketing
203-422-2526
press (at) veteransadvantage (dot) com

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

From Our Member Community

Scott Higgins WeSalute Awards 25 Years Later: Honoring the Bravery, Sacrifice, and Enduring Legacy of 9/11 Leaders and Veterans Twenty-five years ago today, our nation was irrevocably changed. The morning of September 11, 2001, stands as one of the darkest days in American history, testing our resolve, our unity, and our spirit. Yet amid the unfathomable tragedy at the World Trade Center, the Pentagon, and Shanksville, Pennsylvania, ordinary men and women—first responders, service members, and everyday citizens—demonstrated extraordinary bravery.
Paraplegic soldier talks with female therapist Discounts & Benefits Understanding Your VA Disability Compensation Benefits and How to File in 2026 Navigating military transition or managing long-term service-connected injuries can feel overwhelming, but securing the benefits you earned should never be a mystery. VA Disability Compensation provides monthly, tax-free financial support to Veterans who became sick or injured while serving in the military, or whose existing conditions were worsened by active service. This guide breaks down everything you need to know about eligibility, current pay adjustments, the PACT Act, and the step-by-step process to file a successful claim.
Scott Higgins Discounts & Benefits Real Savings. No Hassle: How WeSalute Can Boost Your Budget Annually As any active-duty service member, veteran, first responder, nurse, or medical professional will attest, every dollar saved matters. At WeSalute, we are dedicated to ensuring you and your family get the most out of the benefits you deserve. Our mission is to provide "A Real Thank You" that translates into tangible financial savings in your everyday life. You might be surprised just how much those savings can add up over a year.
colorful foliage Discounts & Benefits WeSalute Review: The Official 2026 Fall Foliage Travel Guide for Military, First Responder & Healthcare Families As the warmth of summer gives way to the crisp air of autumn and the holiday season still feels a comfortable distance away, a unique travel window opens. For those seeking a special getaway, autumn is prime time for leaf-peeping, harvest festivals, and scenic drives. Created for our entire community — including active duty military, veterans, first responders, nurses, and medical professionals — this official 2026 travel guide highlights top fall foliage destinations across the U.S., showing you how to maximize your savings using the all-new WeSalute Travel, premium hotel discounts, rental car perks, and specialized transportation benefits.

Join Our Community.
 

Yes, Get Me Started

Already a member? Login now.