Graceland and Veterans Advantage Announce Partnership to Thank U.S. Active Duty, Veterans & Military Families with the “Elvis Experience Tour”

Graceland and Veterans Advantage

MEMPHIS, Tenn., December 27, 2018 - Elvis Presley's Graceland® and Veterans Advantage, PBC announced today a new partnership for exclusive ticket discounts on the "Elvis Experience Tour" which includes both the famous Graceland Mansion and the new "Elvis Presley's Memphis™" entertainment and exhibit complex. The discount is offered to Veterans Advantage members who are active duty military, veterans, National Guard & Reservists and their families and present their VetRewards Card, the Veterans Advantage military ID.

Graceland is the home of Elvis Presley, one of America's best known celebrities who served in the military.  His home has been a global tourist destination for over 35 years, and today boasts "Elvis Presley's Memphis", a new state-of-the-art entertainment and exhibit complex spread over 200,000-square-feet. Elvis Presley's Memphis enables Veterans Advantage members to follow the life path that Elvis took, surround themselves with the things that he loved, and experience the events, sights and sounds of the city that inspired him to become the "King of Rock ‘n' Roll".

"We are honored to have joined forces with Veterans Advantage in creating this new discount for those who have served in our Armed Forces with the VetRewards Card," said Jack Soden, CEO of Elvis Presley Enterprises, Inc., which operates Graceland. "This is a fitting way to remember Elvis' own military service while recognizing an audience so deserving of our appreciation." 

The Elvis Experience Tour includes an audio-guided tour of Graceland Mansion and an orientation film, plus Elvis Presley's Memphis with exhibits showcasing Elvis' career, his automobiles, his wardrobe, his gold records and much more from the Graceland Archives. Elvis Presley's Memphis also includes a newly-expanded "Private Presley" army exhibit, which takes a look at the memorable sights and sounds of his service in the U.S. Army which began in 1958. 

"We are proud that Graceland, such an icon in American history, has chosen to recognize our military service with a VetRewards Exclusive savings offer," said Scott Higgins, co-founder and CEO of Veterans Advantage. "Given the Veterans Advantage leadership in military discounts for travel, we hope veterans and their families nationwide get to visit this wonderful historical treasure honoring a Rock ‘n' Roll legend." 

Veterans Advantage members enrolled in VetRewards may purchase tickets for up to six individuals for a 13.5% discount for the Elvis Experience Tour. Members will be able to pre-order tickets online and validate their eligibility by presenting their VetRewards Card when they pick up their tickets. To purchase tickets go to and enter promo code Veteranadvantage19.

The nationally-recognized VetRewards Card has been the official military ID for Veterans Advantage program members since President's Day 2001, securely providing credentials for over 1 million active duty military, retirees, veterans, guard, and reservists for the redemption of the program's VetRewards Exclusive discounts. The VetRewards Card is also available to the spouse, father, mother, brother, sister, son, or daughter of a U.S. service member or veteran, living or deceased.

About Graceland and Elvis Presley Enterprises, Inc. 
Elvis Presley's Graceland, in Memphis, is music's most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the historic home each year. Elvis Presley Enterprises, Inc. (EPE) manages the operations of Graceland and its related properties, including Elvis Presley's Memphis, Graceland's new entertainment and exhibition complex over 200,000 square feet in size; the AAA Four Diamond Guest House at Graceland 450-room resort hotel; and the Graceland Archives, featuring thousands of artifacts from Elvis' home and career. EPE also produces and licenses Elvis-themed live events, tours, and attractions worldwide. Graceland Holdings LLC, led by managing partner Joel Weinshanker, is the majority owner of EPE. Graceland is the only attraction worldwide to ever receive five USA Today 10Best Readers' Choice Awards: in 2018, it was voted "Best Tennessee Attraction" and Best Holiday Historic Home Tour, in 2015 voted the world's "Best Musical Attraction" and "Best Historic Southern Attraction," and in 2013 voted the #1 "Iconic American Attraction." In 2018 TripAdvisor Travelers' Choice Awards named Graceland one of the top 25 landmarks in the world and Rolling Stone named it one of 10 Great American Music Landmarks. For more information on EPE and Graceland, visit

Veterans Advantage, PBC, is a military marketing, media, and technology company, co-founded in 2000 by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine. As a registered public benefit corporation, the Veterans Advantage team is passionate about their socially-responsible mission of creating new, exclusive discounts for military, veterans, and their families, and works with their partner coalition of travel industry leaders, top retailers, and major service providers to offer A Real Thank You™ to the men and women who have given so much to protect our freedoms.

Learn more at, browse our Press Kit, or contact us at press (at) veteransadvantage (dot) com.

Stay connected to Elvis Presley's Graceland: 
@VisitGraceland on Twitter and Instagram 
Graceland Live:
Livestream events:
SiriusXM's Elvis Radio, Channel 19:

Press Contact

For Graceland:
David Beckwith
[email protected]

For Veterans Advantage
Roy Asfar
SVP, Marketing
press (at) veteransadvantage (dot) com

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

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Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

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