Veterans Advantage Announces Fourth-Annual Veterans Week NYC

Veterans Week NYC and WeSalute (Veterans Advantage)

Veterans Advantage today announced the fourth-annual Veterans Week NYC, endorsed by New York City Mayor Bill DeBlasio, honoring America's military veterans and personnel currently serving, with numerous events open to the public.

This year, Veterans Week NYC will include symposiums, seminars, facility tours, benefit galas, stand-up comedy shows, job fairs, concerts, parades and special discounts for veterans as listed on the event website,

Prominent Veterans Week NYC events include the Veterans on Wall Street "VOWS" Annual Veteran Employment Symposium followed by The Bob Woodruff Foundation's Stand Up for Heroes at Madison Square Garden (Nov. 10 ); "America's Parade" – New York City's 96th Annual Veterans Day Parade, which boasts over 250 groups and 20,000 participants each year; an IMAX special screening of the newly-digitized HBO Emmy Award-winning documentary "Dear America: Letters Home from Vietnam" ( Nov. 11 ); and Heroes Meet Heroes at the New York Athletic Club, which brings together U.S. Olympians and combat-disabled veterans (Nov. 15).

Veterans Advantage CEO and founder Scott Higgins helped establish Veterans Week NYC with fellow Vietnam War veterans, as a response to the less-than-warm welcome they received during their own homecoming. Now, 50 years later, Higgins reflected on the importance — both personal and communal — of Veterans Week NYC, not only for troops and veterans themselves, but for the public at large.

"When I returned from the Vietnam War, no one was putting together a parade and no one was supporting veteran employment or throwing benefit concerts," Higgins said. "Today, Veterans Week NYC sends a strong and meaningful message to our U.S. military community, especially our veterans, that they are not forgotten. And, that never again will they be forgotten," he added.

Higgins also thanked his Veterans Advantage coalition partners Avis, Budget, and HBO for their continued sponsorship that helps make Veterans Week NYC possible. Veterans Advantage, members of its board of advisors and its partners have been actively involved with Veterans Week NYC since its founding in 2011.

"We founded Veterans Week NYC to be the grateful voice of the community that supports the best and finest who have served in the U.S. military, the 250,000 veterans who live in America's largest city. And we are thrilled to see it happening once again this year," said Gerry Byrne, vice chairman of the Penske Media Corporation and a Marine veteran who served in Vietnam.

Veterans participating in the celebration can also register for a free month of discounts with the VetRewards Card, the official card of Veterans Week NYC. The card will provide local and national discounts not only from the sponsors – Avis, Budget, and HBO – but also numerous other Veterans Advantage partners.

For a full schedule of Veterans Week NYC events, click here.

About Veterans Week NYC:

Veterans Week NYC was established by mayoral proclamation in November 2012 . Created to honor New York City's Veterans and their families, Veterans Week NYC has come to be one of the largest celebrations of service in the nation. More at

About Veterans Advantage:

Veterans Advantage advocates for greater respect, recognition and rewards for veterans and their families by creating and issuing new service-related benefits with a coalition of partner companies. Founded in 2000 by prominent Vietnam War veterans, Veterans Advantage partners with national retailers, travel industry leaders and insurance providers, to deliver exclusive benefits, complimentary insurance coverage and access to special services for enrolled members. Member's eligibility for Veterans Advantage is verified using the Veterans Advantage Member ID online, by toll-free phone and at point-of-sale locations nationwide.

More at

Media Contact:
Roy Asfar
Veterans Advantage
[email protected]

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

From Our Member Community


Military & Veterans Life

Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

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