Adidas

Adidas, rooted in Adi Dassler's athletic innovation, has a long history of equipping athletes and becoming a cultural icon. This legacy of performance and cultural relevance extends to supporting the military community in recognition of their service and dedication aligning directly with our mission here at WeSalute.

Adidas demonstrates its appreciation for the military community, most notably by offering a significant military discount. Active duty members, veterans, retirees, and their families are eligible for 30% off online and in-store purchases, and 15% off at factory outlet stores, making its high-quality athletic and lifestyle apparel and footwear more accessible. This initiative is a direct way Adidas gives back to those who serve and have served. The company's very origins are tied to a post-war era, with founder Adi Dassler himself being a veteran of World War I who began his shoemaking journey after returning from service.

Beyond discounts, Adidas has actively engaged in partnerships and initiatives that directly benefit the military community. The brand has collaborated with organizations such as the Veteran Tickets Foundation (Vet Tix), donating tickets to sporting events to provide memorable experiences for service members and their families. They have also created special edition products, like the "Brotherhood" football uniforms for Arizona State University, which honored military veteran Pat Tillman and supported the Pat Tillman Foundation. These actions showcase a deeper connection and respect for the armed forces, aligning with the brand's core belief that through sport, it has the power to change lives.

Internally, Adidas fosters an inclusive environment that values the contributions of veterans. The company has established Employee Resource Groups (ERGs) like VetNet, which provides a community and support system for military veterans within the organization. This commitment to inclusion is also reflected in Adidas' broader diversity goals, which include a focus on hiring talent from various backgrounds, including veterans. By combining its heritage of athletic excellence and cultural influence with dedicated support for the military, Adidas showcases a multifaceted appreciation for this valued community.