Why is WeSalute a Public Benefit Corporation (PBC)?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor military, veterans, and their families through financial empowerment, community support and education.

Because we are a PBC WeSalute operates with enhanced accountability based on its socially-responsible mission, placing its positive impact on the military community as its chief obligation. This powerful structure aligns the company’s obligations perfectly with its social mission, and is the same approach that drives innovative companies like Anthropic, the developer of Claude, and Open AI.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of the military community. We stand by those who serve and their family members, with offers, support and advocacy, from enlistment to the day they decide to re-enter civilian life, build a family and eventually retire.

From Our Member Community

Tuskegee airmen

Military & Veterans Life A Century of Honor: Black History Month and the Tuskegee Legacy Each February, we mark a profound milestone in the American story. This year signifies exactly 100 years since the inception of what we now know as Black History Month. What began as a visionary effort to recognize the integral role of African Americans in our national narrative has evolved over a century into a pillar of reflection, gratitude, and military honor.

U.S. flag

Discounts & Benefits VA Commission Seeks New Leader for Veterans Benefits The Department of Veterans Affairs (VA) has officially launched a high-level search for a new permanent leader to head the Veterans Benefits Administration (VBA). The department announced the formation of a formal search commission tasked with identifying top-tier candidates for the critical role of Under Secretary for Benefits (USB).

Mike Macdonald

WeSalute Awards VetFamily: Mike Macdonald Next week the Seattle Seahawks go up against the New England Patriots in Super Bowl LX, and Seahawk’s Head Coach Mike Macdonald’s military upbringing might help lead him to victory. At 38-years old, he’s one of the youngest coaches to reach the Super Bowl and he’s aiming to become the third-youngest to win. Born in Boston, his competitor’s territory, he hails from a military family. His father, Hugh, graduated from West Point and served in the U.S. Army from 1971 to 1977, while his grandfather served in World War II and his aunts served in Vietnam as nurses.

Scott Higgins

Military & Veterans Life Honoring the 35th Anniversary of Operation Desert Storm: A Legacy of Service This month marks the 35th anniversary of the start of Operation Desert Storm, the pivotal allied combat mission launched in 1991 to expel Iraqi forces from Kuwait.

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