Why is WeSalute a Public Benefit Corporation (PBC)?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor military, veterans, and their families through financial empowerment, community support and education.

Because we are a PBC WeSalute operates with enhanced accountability based on its socially-responsible mission, placing its positive impact on the military community as its chief obligation. This powerful structure aligns the company’s obligations perfectly with its social mission, and is the same approach that drives innovative companies like Anthropic, the developer of Claude, and Open AI.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of the military community. We stand by those who serve and their family members, with offers, support and advocacy, from enlistment to the day they decide to re-enter civilian life, build a family and eventually retire.

From Our Member Community

holiday travel guide 2025

Discounts & Benefits WeSalute Review: Your 2025 Holiday Travel Guide on How to Save More and Stress Less on Your Getaway The holiday season is officially in full swing. While the golden rule of travel is usually "book early," we know that military & veteran life doesn't always adhere to a strict schedule. If you are just now finalizing your plans for Hanukkah, Christmas, or New Year's, don't panic. Preparation is still the key to a stress-free vacation, and even at this late stage, knowing where to look can lead to significant savings.

Scott Higgins

Discounts & Benefits Connecting When It Matters Most: Your Two Weeks to Make Memories As the calendar flips closer to the end of the year, we enter what I always consider the most critical two weeks for connection. This run-up to the holidays — from mid-December right through Christmas and New Year’s — is when the impulse to connect with friends, family, and loved ones becomes a necessity. For the military community, whose lives are defined by separation, these are the moments you simply can't miss.

National Museum of the Marine Corps – Quantico, Virginia

Military & Veterans Life 4 Battlefields & Museums to Honor American Veterans | Travels with Darley Veterans Day, observed each year on November 11, honors the brave men and women who have served in the United States Armed Forces.

Scott Higgins

Military & Veterans Life Veterans Day Appreciation: How WeSalute Delivers Year-Round Military Benefits Veterans Day is coming up next Tuesday, November 11th, marking a crucial moment when our nation pauses to honor all who have worn the uniform. While this day is essential for national recognition, the team at WeSalute is focused on ensuring that appreciation extends far beyond a single holiday.

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