Why is WeSalute a Public Benefit Corporation (PBC)?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor those who serve our communities and our country, and their families through financial empowerment, community support and education.

Because we are a PBC WeSalute operates with enhanced accountability based on its socially-responsible mission, placing its positive impact on those we serve as its chief obligation. This powerful structure aligns the company’s obligations perfectly with its social mission, and is the same approach that drives innovative companies like Anthropic, the developer of Claude, and Open AI.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of those who serve. Today, we are proud to extend that same level of world-class support, advocacy, and financial empowerment to a broader community of heroes and their families, supporting them from the first day of their service to their well-earned retirement.

From Our Member Community

Memorial Day salute

Military & Veterans News A Comprehensive Guide to the GI Bill for the Military Community For anyone who has served or is currently serving in the U.S. military, the GI Bill is a life-changing benefit. It offers financial support for education and career growth, from college degrees to specialized training. This guide outlines what the GI Bill is, how it works, and the updated figures and policy changes for 2026.

Veterans Day US flag

Discounts & Benefits VA Commences Clinical Study Testing Psilocybin for Severe Depression The Department of Veterans Affairs (VA) has initiated a new multi-site clinical trial to evaluate the safety and therapeutic efficacy of psilocybin for veterans suffering from treatment-resistant major depressive disorder, including those with concurrent post-traumatic stress disorder (PTSD).

Pont Royal

Discounts & Benefits Experience the Grand European Adventure of a Lifetime | WeSalute Spotlight Discover how to turn a bucket-list European getaway into an affordable reality. Today we are spotlighting the spectacular 14-day "Treasures of Europe" guided vacation — showing you exactly how to leverage your WeSalute Travel Cash gift to save up to $850 on an unforgettable trip across England, France, Switzerland, and Italy, while securing peace of mind with WeSalute Travel Protection.

Scott Higgins

Discounts & Benefits WeSalute Travel’s Best-Kept Secret: Exotic Guided Vacations, Luxury Villas, and Massive Rewards While many of our members have already unlocked incredible wholesale rates on everyday flights and hotels through the new WeSalute Travel portal, there is a best-kept secret waiting for the truly adventurous traveler. If you have been dreaming of an exotic, bucket-list getaway, our Guided Vacations and luxury Vacation Homes & Villas are the ultimate game-changers, offering exclusive access and highly unique ways to save.

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