Why is WeSalute a Public Benefit Corporation (PBC)?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor military, veterans, and their families through financial empowerment, community support and education.

Because we are a PBC WeSalute operates with enhanced accountability based on its socially-responsible mission, placing its positive impact on the military community as its chief obligation. This powerful structure aligns the company’s obligations perfectly with its social mission, and is the same approach that drives innovative companies like Anthropic, the developer of Claude, and Open AI.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of the military community. We stand by those who serve and their family members, with offers, support and advocacy, from enlistment to the day they decide to re-enter civilian life, build a family and eventually retire.

From Our Member Community

physician wellness

Military & Veterans News Excellence in Care: Seven VA Centers Honored for Prioritizing Doctor Well-Being In a national push to prioritize the mental health of those who care for our nation’s heroes, the American Medical Association (AMA) has spotlighted seven Department of Veterans Affairs facilities for their success in tackling physician burnout.

Scott

Discounts & Benefits A New Year, A New You: Elevating Your Lifestyle with WeSalute As we step into 2026, we invite you to move beyond the traditional "New Year’s resolution" and instead take a fresh, comprehensive look at your quality of life.

Carnival Cruise

Discounts & Benefits Set Sail with Carnival: The Ultimate Fun & Savings Experience When we evaluate potential partners, our goal is simple: Does this brand elevate the lifestyle of our members? We prioritize collaborations that deliver tangible, high-quality experiences over simple transactions. That is why our partnership with Carnival Cruise Line is so impactful. By teaming up with such an iconic name in travel, we are able to offer our members access to world-class leisure, delivering "A Real Thank You" that is felt the moment you step on board.

WeSalute's Innisbrook Golf Getaway

Discounts & Benefits Escape to Innisbrook: The Ultimate Golf & Leisure Experience At WeSalute, we believe that "A Real Thank You" should be more than a sentiment — it should be an experience. We are constantly searching for partners who don't just provide a service, but set a standard of excellence. Last week, our journey took us to the legendary Innisbrook Resort in Palm Harbor, Florida, and we are excited to share why this destination is the perfect blueprint for our 2026 vision.

Join Our Community.

Yes, Get Me Started

Already a member? Login now.