Why is WeSalute a Public Benefit Corporation (PBC)?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor those who serve our communities and our country, and their families through financial empowerment, community support and education.

Because we are a PBC WeSalute operates with enhanced accountability based on its socially-responsible mission, placing its positive impact on those we serve as its chief obligation. This powerful structure aligns the company’s obligations perfectly with its social mission, and is the same approach that drives innovative companies like Anthropic, the developer of Claude, and Open AI.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of those who serve. Today, we are proud to extend that same level of world-class support, advocacy, and financial empowerment to a broader community of heroes and their families, supporting them from the first day of their service to their well-earned retirement.

From Our Member Community

WeSalute You

Discounts & Benefits Is WeSalute Too Good to Be True? The Honest Value of Our Service We understand why you might ask: "Is WeSalute too good to be true?" Given the number of military and veteran-related scams out there, skepticism is warranted. For 25 years, our company has built its foundation on trust, transparency, and a genuine commitment to providing "A Real Thank You®" for your service. We believe the proof is in the value we deliver, which we can break down into two key components: Convenience and Exclusivity.

Scott

WeSalute Awards Scott’s View: Two Generations, One Legacy of Valor In a rare and powerful moment during the 2026 State of the Union address, the nation stood to honor two men whose stories of heroism define the very essence of American service. Though their actions took place more than seven decades apart — one in the freezing skies over the Sea of Japan and the other in a daring modern-day raid in Caracas — they are bound by an unbroken thread of valor that transcends generations.

Department of Veterans Affairs

Military & Veterans News VA Claims Backlog Hits Historic Five-Year Low In a landmark achievement for veteran services, the Department of Veterans Affairs announced on February 23 that the disability and pension benefits backlog has officially dropped below the 100,000 mark. This is the first time the inventory has reached this level since May 2020.

Maximizing Airline Loyalty Programs With Your WeSalute Benefits

Discounts & Benefits WeSalute Review: Maximizing Airline Loyalty Programs With Your WeSalute Benefits For those who spend their lives serving others, travel is more than just a getaway; it’s a vital opportunity to recharge and reconnect with loved ones. Between the high-tempo demands of a service-oriented career and the commitment required by your profession, your time is your most valuable asset. That is why maximizing every mile and every dollar is essential. By combining the power of airline loyalty programs with the exclusive benefits with WeSalute, you can turn a standard trip into a world-class experience without the premium price tag.

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