Why is WeSalute a Public Benefit Corporation (PBC)?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor those who serve our communities and our country, and their families through financial empowerment, community support and education.

Because we are a PBC WeSalute operates with enhanced accountability based on its socially-responsible mission, placing its positive impact on those we serve as its chief obligation. This powerful structure aligns the company’s obligations perfectly with its social mission, and is the same approach that drives innovative companies like Anthropic, the developer of Claude, and Open AI.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of those who serve. Today, we are proud to extend that same level of world-class support, advocacy, and financial empowerment to a broader community of heroes and their families, supporting them from the first day of their service to their well-earned retirement.

From Our Member Community

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Discounts & Benefits How to Use the WeSalute Travel Portal: Your Guide to Maximizing Travel Savings Planning your next trip shouldn't mean settling for inflated retail prices or spending hours scouring the web for hidden deals. With the launch of the all-new WeSalute Travel portal, members now have direct access to a private, next-generation booking engine designed to simplify your itinerary planning while driving down upfront costs.That is why we are thrilled to introduce WeSalute Travel, a powerful new benefit designed specifically to reward your dedication with $3,000 in annual WeSalute Travel Cash. Think of us as your dedicated travel advocate, here to help you navigate our new platform so you can see the world for less.

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Discounts & Benefits Is WeSalute Too Good to Be True? The Honest Value of Our Service We understand why you might ask: "Is WeSalute too good to be true?" Given the number of military and veteran-related scams out there, skepticism is warranted. For 25 years, our company has built its foundation on trust, transparency, and a genuine commitment to providing "A Real Thank You®" for your service. We believe the proof is in the value we deliver, which we can break down into three key pillars: Convenience, Exclusivity, and Private Wholesale Travel.

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Military & Veterans News VA Centralizes Payroll Operations to Help Cut Bureaucracy The Department of Veterans Affairs (VA) has announced the successful centralization of its payroll operations under a single processing center. The transition consolidates payroll management for all of the department's more than 430,000 employees and medical facilities, completing the administrative overhaul 15 months ahead of its original late-2027 target.

Discounts & Benefits Celebrating 250 Years of Liberty This Independence Day Weekend The grandest milestone in our nation's history is finally here. This Independence Day weekend, we are officially celebrating the Semiquincentennial—America’s 250th Anniversary. Two and a half centuries of freedom, growth, and resilience are an incredible testament to the American spirit.

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