Veterans Advantage Joins Forces with Fortune 500 Sponsors in the 8th Annual Veterans Week NYC

Veterans Week NYC & WeSalute (Veterans Advantage)

Veterans Advantage, PBC, announced today it will be the presenting sponsor for the eighth annual Veterans Week NYC along with other Fortune 500 sponsors at the New York City Veterans Day Parade on November 11th, 2019 and with special events throughout the week.

This year's parade marks the nation’s 100th year of observing Veterans Day, formerly called Armistice Day. The 2019 Centennial NYC Veterans Day Parade, with five Grand Marshals representing each era of service from World War II to the present day, will commemorate the past 100 years of honoring America's veterans.

In addition to the parade, Veterans Advantage will recognize our veterans, active-duty military and their families by hosting free events that include exclusive giveaways for free travel, computers, and more thanks to the support of patriotic sponsors Northrop Grumman, IMAX, Avis, Budget, 7-Eleven, Wyndham Hotels & Resorts, Dell,, and Harry & David.

"It's our honor to thank the military and veterans community with free events that recognize their service during Veterans Week NYC, as well as participate in New York's Veterans Day Parade, the largest of its kind in our country," said H. Scott Higgins, co-founder and co-CEO of  Veterans Advantage, as well as a co-founder of VeteransWeekNYC in 2012. 

"Our Military Discounts Marketplace on will also play a central role throughout the week with the many Veterans Day discounts we have created with our partners and sponsors to thank those who serve," Higgins added.

Veterans Advantage manages a platform for publishing exclusive military discounts for active duty, military veterans, guard, reserve and their families from leading travel providers and national brand name retailers as a thank you for service to our country.

"Whenever we recognize our military heroes, we send a message to future generations about our gratitude for the freedoms we enjoy today," said Paul W. Bucha, Vietnam War Veteran, recipient of the Distinguished Graduate Award from the United States Military Academy at West Point, and Congressional Medal of Honor recipient, who serves on the Veterans Advantage Advisory Board. “I am proud that Veterans Advantage is taking the lead honoring the service of those who have defended us and their families who have sacrificed so much.”

Bucha will be parade-side to anchor the on-air television commentary for the Veterans Day Parade, broadcast locally on WABC, the flagship station of the ABC television network, a division of the Walt Disney Company. The parade event will also air nationwide on WABC branded streaming services, its website, and the station's news app from Noon-3 p.m., EST. as well as worldwide on the Armed Forces Network. In addition, Bucha will serve as a guest speaker at Veterans Advantage’s Heroes Meet Heroes event on Sunday, November 10th.

The Veterans Advantage featured events for Veterans Week NYC 2019 include:

1. Heroes Meet Heroes: Sunday, November 10, 2019
1 PM to 4 PM, New York Athletic Club (NYAC), Central Park South (59th Street) at 7th Avenue

Sponsored by Northrop Grumman, Veterans Advantage will host its annual Heroes Meet Heroes reception with a complimentary catered buffet and open bar in the storied Trophy Room of the NYAC, which trains the most Olympic athletes in the nation. Veterans can meet their favorite USA Olympic Team members, get autographs and photos, and mingle with other military, veterans, and their family members. Medal of Honor recipient, Paul Bucha, will be a guest speaker at the event. There will be a drawing for door prizes, including free travel giveaways from Wyndham Hotels & Resorts and Budget Rent a Car, free computers from Dell, and free member subscriptions from Veterans Advantage. Space is limited so interested parties must call to reserve at 1-866-VET-REWARDS (1-866-838-7392)

2. Veterans Day Parade Float: Monday, November 11, 2019
11 AM  to 3:00 PM, 5th Avenue

Veterans Advantage will sponsor its own float in the annual New York City Veterans Day Parade, which travels up Fifth Avenue from 29th Street, and boasts over 20,000 participants each year. Veterans Advantage co-founders Scott and Lin Higgins invite military veterans and their families to join them to ride on their patriotic Veterans Advantage float, which will be accompanied along the parade route by stylishly popular Ford Mustang convertibles from Avis and Budget Rent a Car.

3. Free IMAX Private Screening of Ford v Ferrari, Monday, November 11, 2019
AMC Loews Lincoln Square 13, 1998 Broadway at W. 66th St.
Doors open: 6:00pm
Screening time: 7:00pm

On Veterans Day, Veterans Advantage and IMAX invite veterans and their families to attend an advanced private screening of the soon-to-be-theatrical release Ford v Ferrari. IMAX will offer free popcorn and drinks during this action-packed movie about the 1966 24 Hours of Le Mans auto race in France, starring Academy Award®-winners Matt Damon and Christian Bale. Ford v Ferrari had its world premiere at the Telluride Film Festival on August 30, 2019. Before the veterans and families-only private screening, there will be a drawing for door prizes, including free travel giveaways from Wyndham Hotels & Resorts and Avis, computers from Dell, and free card subscriptions from Veterans Advantage. Space is limited so interested parties must call to reserve at 1-866-VET-REWARDS (1-866-838-7392)

4. Veterans Day Shopping Deals from Veterans Advantage

The VetRewards Card from Veterans Advantage is the Official Card of Veterans Week. Veterans Advantage has created national military offers with key partners for Veterans Week, including a year of Amazon Prime from Verizon Wireless, 25% OFF at Bed Bath & Beyond, Buy Buy Baby, Christmas Tree Shops, Harmon Face Values, Cost Plus World Market and free coffee at 7-Eleven stores around the country, in addition to the 300+ military offers available every day in the Military Discounts Marketplace at 

About Veterans Advantage, PBC 

Veterans Advantage, PBC, a registered public benefit corporation, is a military marketing, media, and technology company with a socially-responsible mission of delivering greater respect, recognition, and rewards to those who serve our country. Veterans Advantage was co-founded by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine, to provide a platform for corporations to verify veteran status, and create and publish exclusive military offers for their customers who are active duty, veterans, guard, reserve and their families. The Veterans Advantage team is passionate about creating A Real Thank You™ with its partner coalition of travel industry leaders, top brand-name retailers, and major service providers for the men and women who have given so much to protect our freedoms. To learn more, visit www. For more about Veterans Week, visit

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

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