Discounts & Benefits

Alaska Airlines and Veterans Advantage Announce Partnership to Thank U.S. Active Duty, Veterans & Military Families

Alaska Airlines

SEATTLE, June 20, 2018 - Veterans Advantage, PBC announced today a new partnership with Alaska Airlines that will offer discounted airfare for Veterans Advantage VetRewards CardTM members

The discount is valid for travel on Alaska Airlines to more than 115 destinations in the United States, including Hawaii, Mexico & Costa Rica, without blackout dates, and across all classes of service. VetRewards cardholders may also enroll in Alaska Mileage PlanTM, Alaska’s award-winning rewards program for loyal fliers, at no cost and will be eligible to earn points along with their discounted travel. 

"We are thrilled to offer a discount to those who have served in our Armed Forces and are now Veterans Advantage members," said Mark Bocchi, Alaska Airlines managing director of sales and community marketing. 

Active duty members of the military receive priority boarding for on all flights and up to five free checked bags when they and their dependents fly. Additionally, Alaska Air Cargo offers active-duty military personnel to ship their four-legged family members for $150 plus tax, no matter where they fly.  

Honoring veterans and members of the military is part of Alaska Airlines’ DNA. Its employee-led program led the effort to design a military-themed Boeing 737-900ER, honoring the brave men and women of the armed forces and their families. Alaska’s employees have also spearheaded Alaska’s "Fallen Solider" program to ensure that the remains of any fallen soldiers are treated with respect and dignity upon arrival at nine airports across the country.

"We are honored that Alaska has joined our partner coalition," said Scott Higgins, co-founder and CEO of Veterans Advantage. "They offer world-class service and their commitment to its military customers is a perfect match with our member recognition program of delivering special thanks for service to our country."

The nationally-recognized VetRewards Card has been the official military ID for Veterans Advantage program members since President’s Day 2001, securely providing credentials for over 1 million active duty military, retirees, veterans, guard, and reservists for redemption of the program’s VetRewards Exclusive discounts. The VetRewards Card is also offered to the spouse, father, mother, brother, sister, son, or daughter of a U.S. service member or veteran, living or deceased.

Alaska Airlines, together with Virgin America and its regional partners, flies 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Learn more about Alaska's award-winning service at and Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

Veterans Advantage, PBC, is a military marketing, media, and technology company, co-founded in 2000 by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine. As a registered public benefit corporation, the Veterans Advantage team is passionate about their socially-responsible mission of creating new, exclusive discounts for military, veterans, and their families, and works with their partner coalition of travel industry leaders, top retailers, and major service providers to offer A Real Thank You™ to the men and women who have given so much to protect our freedoms.

Learn more at, browse our Press Kit, or contact us at press (at) veteransadvantage (dot) com.

Press Contact

For Veterans Advantage
Roy Asfar
SVP, Marketing
press (at) veteransadvantage (dot) com

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