IMAX and Veterans Advantage Host Advance Private Screening of “Ford v Ferrari” for Active Duty, Veterans, and Family Members on Veterans Day

Veterans Week NYC & WeSalute (Veterans Advantage)

Veterans Advantage, PBC and IMAX Corporation (NYSE: IMAX), will be presenting a free, private advance movie screening on Veterans Day, featuring 20th Century Fox's "Ford v Ferrari." 

The Monday, November 11th private screening is for military, veterans, and their families, including Veterans Advantage members. The film stars two Academy Award-winning actors: Matt Damon ("The Martian," "Good Will Hunting") as the visionary American car designer Carroll Shelby, and Christian Bale ("The Fighter," "The Big Short") as the fearless British-born driver Ken Miles.

The movie profiles a thrilling 1966 run for victory in the 24 Hours of Le Mans auto race, the world's oldest active sports car race in endurance racing.

Both also served in the military. Shelby enlisted in the United States Army Air Corps, serving in World War II as a flight instructor and test pilot. Miles was a tank commander for the British Army in World War II.

The private advance screening will start at 7 pm at the AMC Loews Lincoln Square 13 theater, at 1998 Broadway. Veterans, active duty military and their families attending the event will get free popcorn, soft drinks, and goodie bags from IMAX. 

Attendees can enter a raffle to win prizes, including travel giveaways from Wyndham Hotels and Resorts, Avis and Budget car rental, Dell computers, gifts from 1800Flowers, and free VetRewards subscriptions from Veterans Advantage.

"Our movie screenings have become synonymous with Veterans Day in New York City, thanks to our friends at IMAX," said Scott Higgins, Co-Founder of Veterans Advantage. Higgins is also one of the founders of Veterans Week NYC. "To see this before the public release of the film is an extra thrill this year."

Over the past several years, IMAX and Veterans Advantage have held special private screenings for veterans and active duty military including:

  • “Dear America: Letters Home from Vietnam” 

  • “Lone Survivor,” starring Mark Wahlberg as Navy SEAL Marcus Luttrell

  • “Unbroken,” the biopic of WWII prisoner of war Louis Zamperini, Army Veteran

  • “Sully,” about the heroic Hudson River plane landing by pilot Chesley ”Sully” Sullenberger, Air Force Veteran

  • “Dunkirk,” the Oscar-winning World War II drama 

  • “First Man,” the Oscar-nominated movie about Navy Veteran and astronaut Neil Armstrong’s historic moon landing 50 years ago

"We are honored to have our longstanding partnership with Veterans Advantage in providing top quality IMAX movies on Veterans Week," said IMAX CEO Richard Gelfond. " With this screening, we are proud to recognize the service and sacrifice of our nation's military and Veterans, who protect the liberties we cherish,”  he added. 

For the eighth consecutive year, Veterans Advantage is a presenting sponsor of Veterans Week NYC 2019. In addition to Northrop Grumman, Veterans Week sponsors this year include IMAX, Avis, Budget, 7-Eleven, Wyndham Hotels and Resorts, Dell, 1800Flowers and Harry & David.

This private advance screening is a premier Veterans Advantage event that IMAX is sponsoring this Veterans Week in New York City. For more information on events to honor military, veterans, and their families this Veterans Day, visit www.VeteransWeekNYC.org.

Subscribers to VetRewards can also redeem Veterans Day discounts and other special offers from leading retailers and travel providers at www.veteransadvantage.com

About Veterans Advantage, PBC 

Veterans Advantage, PBC, a registered public benefit corporation, is a military marketing, media, and technology company with a socially-responsible mission of delivering greater respect, recognition and rewards to those who serve our country. Co-founded by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine, Veterans Advantage provides a platform for corporations to create and publish exclusive military offers for their customers who are active duty, veterans, and their families enrolled in Veterans Advantage. The Veterans Advantage team is passionate about advocating for new, exclusive military benefits for its members and subscribers to VetRewards, its premium benefit plan. It works with its partner coalition of travel industry leaders, top retailers, and major service providers to create A Real Thank You™ with new military discounts for the men and women who have given so much to protect our freedoms.

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

From Our Member Community

Scott Higgins Discounts & Benefits Real Savings. No Hassle: How WeSalute Can Boost Your Budget Annually As any active-duty service member, veteran, first responder, nurse, or medical professional will attest, every dollar saved matters. At WeSalute, we are dedicated to ensuring you and your family get the most out of the benefits you deserve. Our mission is to provide "A Real Thank You" that translates into tangible financial savings in your everyday life. You might be surprised just how much those savings can add up over a year.
colorful foliage Discounts & Benefits WeSalute Review: The Official 2026 Fall Foliage Travel Guide for Military, First Responder & Healthcare Families As the warmth of summer gives way to the crisp air of autumn and the holiday season still feels a comfortable distance away, a unique travel window opens. For those seeking a special getaway, autumn is prime time for leaf-peeping, harvest festivals, and scenic drives. Created for our entire community — including active duty military, veterans, first responders, nurses, and medical professionals — this official 2026 travel guide highlights top fall foliage destinations across the U.S., showing you how to maximize your savings using the all-new WeSalute Travel, premium hotel discounts, rental car perks, and specialized transportation benefits.
Scott Higgins Military & Veterans Life Scott's View: Honoring Our Sacred Anniversaries and the Legacy of Service As the days of August shorten and we look toward September, my thoughts always turn to reflection, history, and gratitude. This season is a deeply meaningful time for our country — a period marked by milestones that defined our nation's birth, secured global peace, and tested our national resolve in the modern era. Today, I want to step away from our regular platform updates to focus entirely on these critical anniversaries, honoring the generations of patriots who have kept us free.
Dolly Parton WeSalute Awards VetFamily: Honoring the Legacy of Dolly Parton (1946–2026) Music and entertainment icon Dolly Parton, a world-class musician, singer-songwriter, and philanthropist, passed away on August 25, 2026, at the age of 80 following a brief battle with cancer. Beyond her legendary status in the entertainment world, Parton was a devoted VetFamily member, fiercely proud of her connection to the U.S. military through her late husband, Carl Dean, and her own decades of steadfast support for service members.

Join Our Community.
 

Yes, Get Me Started

Already a member? Login now.