IMAX and Veterans Advantage Host Advance Private Screening of “Ford v Ferrari” for Active Duty, Veterans, and Family Members on Veterans Day

Veterans Week NYC & WeSalute (Veterans Advantage)

Veterans Advantage, PBC and IMAX Corporation (NYSE: IMAX), will be presenting a free, private advance movie screening on Veterans Day, featuring 20th Century Fox's "Ford v Ferrari." 

The Monday, November 11th private screening is for military, veterans, and their families, including Veterans Advantage members. The film stars two Academy Award-winning actors: Matt Damon ("The Martian," "Good Will Hunting") as the visionary American car designer Carroll Shelby, and Christian Bale ("The Fighter," "The Big Short") as the fearless British-born driver Ken Miles.

The movie profiles a thrilling 1966 run for victory in the 24 Hours of Le Mans auto race, the world's oldest active sports car race in endurance racing.

Both also served in the military. Shelby enlisted in the United States Army Air Corps, serving in World War II as a flight instructor and test pilot. Miles was a tank commander for the British Army in World War II.

The private advance screening will start at 7 pm at the AMC Loews Lincoln Square 13 theater, at 1998 Broadway. Veterans, active duty military and their families attending the event will get free popcorn, soft drinks, and goodie bags from IMAX. 

Attendees can enter a raffle to win prizes, including travel giveaways from Wyndham Hotels and Resorts, Avis and Budget car rental, Dell computers, gifts from 1800Flowers, and free VetRewards subscriptions from Veterans Advantage.

"Our movie screenings have become synonymous with Veterans Day in New York City, thanks to our friends at IMAX," said Scott Higgins, Co-Founder of Veterans Advantage. Higgins is also one of the founders of Veterans Week NYC. "To see this before the public release of the film is an extra thrill this year."

Over the past several years, IMAX and Veterans Advantage have held special private screenings for veterans and active duty military including:

  • “Dear America: Letters Home from Vietnam” 

  • “Lone Survivor,” starring Mark Wahlberg as Navy SEAL Marcus Luttrell

  • “Unbroken,” the biopic of WWII prisoner of war Louis Zamperini, Army Veteran

  • “Sully,” about the heroic Hudson River plane landing by pilot Chesley ”Sully” Sullenberger, Air Force Veteran

  • “Dunkirk,” the Oscar-winning World War II drama 

  • “First Man,” the Oscar-nominated movie about Navy Veteran and astronaut Neil Armstrong’s historic moon landing 50 years ago

"We are honored to have our longstanding partnership with Veterans Advantage in providing top quality IMAX movies on Veterans Week," said IMAX CEO Richard Gelfond. " With this screening, we are proud to recognize the service and sacrifice of our nation's military and Veterans, who protect the liberties we cherish,”  he added. 

For the eighth consecutive year, Veterans Advantage is a presenting sponsor of Veterans Week NYC 2019. In addition to Northrop Grumman, Veterans Week sponsors this year include IMAX, Avis, Budget, 7-Eleven, Wyndham Hotels and Resorts, Dell, 1800Flowers and Harry & David.

This private advance screening is a premier Veterans Advantage event that IMAX is sponsoring this Veterans Week in New York City. For more information on events to honor military, veterans, and their families this Veterans Day, visit

Subscribers to VetRewards can also redeem Veterans Day discounts and other special offers from leading retailers and travel providers at

About Veterans Advantage, PBC 

Veterans Advantage, PBC, a registered public benefit corporation, is a military marketing, media, and technology company with a socially-responsible mission of delivering greater respect, recognition and rewards to those who serve our country. Co-founded by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine, Veterans Advantage provides a platform for corporations to create and publish exclusive military offers for their customers who are active duty, veterans, and their families enrolled in Veterans Advantage. The Veterans Advantage team is passionate about advocating for new, exclusive military benefits for its members and subscribers to VetRewards, its premium benefit plan. It works with its partner coalition of travel industry leaders, top retailers, and major service providers to create A Real Thank You™ with new military discounts for the men and women who have given so much to protect our freedoms.

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

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