JetBlue Airways and Veterans Advantage Announce Partnership to Support Veterans & Military Families

JetBlue and Veterans Advantage

NEW YORK, NOVEMBER 11, 2014 – JetBlue Airways and Veterans Advantage Inc. announced today an exclusive 5% discount for Veterans Advantage’s VetRewards Cardholders. VetRewards Cardholders may also enroll in TrueBlue, JetBlue's reward program for loyal fliers, and will be eligible to earn TrueBlue points with their discount. The offer is valid on JetBlue travel to over 86 destinations in 24 states and 17 countries in the Caribbean, South America and Latin America.
"Through our new partnership with Veterans Advantage, JetBlue is honored to offer a discount to veterans and military families. This is just a small token of our appreciation for the brave men and women who put their lives on the line to protect our freedoms. Not only will we provide a 5% discount to veterans and their families traveling on JetBlue, we will also waive our $25 service fee when Veterans Advantage members call JetBlue to book their travel." said Mike Elliott, senior vice president, people, JetBlue Airways and U.S. Army Veteran.
Redeeming JetBlue savings benefits is simple and there are no blackout dates. To book their 5% discount on JetBlue travel, Veterans Advantage members can call JetBlue reservations at 1-800-JETBLUE (538-2583) and identify themselves as a Veterans Advantage member by providing their unique Member ID from the face of their VetRewards Card.

"Veterans Advantage is led by Vietnam Vets who are fully committed to never again let the nation forget a generation of our warriors and their families who have served and sacrificed for our freedoms," said Scott Higgins, Co-Founder & CEO of Veterans Advantage and Vietnam Veteran. "We are passionate about our mission of greater recognition, respect, and rewards and grateful for JetBlue’s support. We feel privileged to be selected as their military partner."

Founded prior to 9/11 in 1999, Veterans Advantage is a key partner to many large corporations who are dedicated to honoring service with new benefits for those who serve our country. As the first universal military ID built to safeguard Veterans’ privacy, Veterans Advantage has been protecting and verifying new benefits for service members for nearly 15 years as a way to show the gratitude and thanks they deserve. To also recognize the support and sacrifices made by our military families, the VetRewards Card is offered to the spouse, father, mother, brother, sister, son, or daughter of a U.S. service member or veteran, living or deceased.

"Today, Veterans Advantage is a powerful reminder for our nation to thank those who serve everyday. We succeed thanks to our trusted brand-name partners like JetBlue who are proud supporters of Veterans Advantage, and create new military offers securely verified with the VetRewards Card," added Higgins. "Our partner companies recognize and reward those who serve and their families everyday with Veterans Advantage discounts."

For the past 10 years, JetBlue has been awarded highest honors in airline customer satisfaction among low-cost North American carriers by JD Power & Associates, an industry leader in consumer satisfaction surveys. JetBlue has further shown its gratitude for the service and sacrifices made by our military and their families by recently donating a new USO Airport Center at New York's John F. Kennedy International Airport (JFK), the first in a New York area airport in nearly a decade.

About JetBlue
JetBlue is New York’s Hometown Airline, and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando and San Juan. JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean, and Latin America with an average of 800 daily flights. New service to Curacao begins in December. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first bag is included with your standard fare (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit

About Veterans Advantage
Founded in 1999 by a group of decorated U.S. Military Veterans, Veterans Advantage issues the VetRewards Card, the first universal military ID card that protects veterans privacy, and partners with top companies that thank veterans with discounts verified with the VetRewards Card. Dedicated to "Giving Back to All Who Serve", Veterans Advantage advocates for greater respect, recognition, and rewards for U.S. active duty, military veterans, retired military, active and retired National Guard & Reservists, and their families, from all periods and branches of service. Veterans Advantage members receive exclusive travel and retail offers from United Airlines, CVS/pharmacy Greyhound, Ford, Verizon Wireless, T-Mobile, Apple, Dell Computer, Target, Choice Hotels, Wyndham, Avis Budget Group, and other leading brands, and OurCAREPackage that includes $50,000 of The Hartford Global MedEVac, $5,000 in Accident Insurance, VIP Concierge and other travel assistance services, fraud and ID theft assistance services, prescription discounts and financial planning, and more. Accredited by the Better Business Bureau since 2001, the company has been awarded the highest BBB rating of A+. More at

Contact:    Veterans Advantage
                   Roy Asfar         
                   Roy [at]

                 JetBlue Corporate Communications
                 Tel: +1 718 709 3089
                 [email protected]

Want to create an exclusive offer for Veterans Advantage? Learn how to be a Veterans Advantage partner and get a demonstration of our military verification services.

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Military & Veterans Life

Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

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