WeSalute Adds Verizon Marketer to its Board of Advisors

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Dr. David M. Caruth brings nearly two decades of retail and telecommunications experience to WeSalute

SAN ANTONIO, Texas, June 13, 2024 /PRNewswire-PRWeb/ -- WeSalute announced it has added David M. Caruth, PhD, a veteran marketer at Verizon, to its WeSalute Board of Advisors.

Dr. Caruth is a former Pennsylvania Army National guardsman and 18-year veteran of Verizon. At Verizon, he serves as Senior Manager-Marketing, Strategy & Planning, where he develops national strategic acquisition plans. In addition, he is the Global Head of Operations of VALOR, Verizon's Military Employee Resource Group.

"David possesses years of experience in identifying and forging successful military marketing partnerships," said Scott Higgins, Co-CEO and Founder of WeSalute, a U.S. Army Vietnam War veteran. "As a fellow Army Veteran, I'm thrilled to welcome David aboard our team as we continue to grow our mission to thank those who serve and their family members with greater recognition, respect and rewards."

"I am honored to join the WeSalute Board of Advisors," said Dr. Caruth. "I have always been impressed with WeSalute's mission, growth and culture during the company's years as Veterans Advantage. The WeSalute Team's professionalism, marketing and technology expertise, driven by their deep commitment to caring for our active-duty military, veterans, and their families, is a solid cornerstone for an exciting future."

WeSalute delivers a higher level of care for our nation's veterans and their families with hundreds of savings benefits and other special offers created by WeSalute together with top national brand partners and leading travel providers. Once verified as eligible by WeSalute, members get a personalized WeSalute+ Card to redeem military offers at retail locations nationwide, by phone with brand partners and its own live VIP Support Team, or online in the WeSalute Marketplace at http://www.WeSalute.com/marketplace.

From Our Member Community

Mike Macdonald WeSalute Awards VetFamily: Mike Macdonald Next week the Seattle Seahawks go up against the New England Patriots in Super Bowl LX, and Seahawk’s Head Coach Mike Macdonald’s military upbringing might help lead him to victory. At 38-years old, he’s one of the youngest coaches to reach the Super Bowl and he’s aiming to become the third-youngest to win. Born in Boston, his competitor’s territory, he hails from a military family. His father, Hugh, graduated from West Point and served in the U.S. Army from 1971 to 1977, while his grandfather served in World War II and his aunts served in Vietnam as nurses.

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