WeSalute Adds Verizon Marketer to its Board of Advisors

Verizon WeSalute logo

Dr. David M. Caruth brings nearly two decades of retail and telecommunications experience to WeSalute

SAN ANTONIO, Texas, June 13, 2024 /PRNewswire-PRWeb/ -- WeSalute announced it has added David M. Caruth, PhD, a veteran marketer at Verizon, to its WeSalute Board of Advisors.

Dr. Caruth is a former Pennsylvania Army National guardsman and 18-year veteran of Verizon. At Verizon, he serves as Senior Manager-Marketing, Strategy & Planning, where he develops national strategic acquisition plans. In addition, he is the Global Head of Operations of VALOR, Verizon's Military Employee Resource Group.

"David possesses years of experience in identifying and forging successful military marketing partnerships," said Scott Higgins, Co-CEO and Founder of WeSalute, a U.S. Army Vietnam War veteran. "As a fellow Army Veteran, I'm thrilled to welcome David aboard our team as we continue to grow our mission to thank those who serve and their family members with greater recognition, respect and rewards."

"I am honored to join the WeSalute Board of Advisors," said Dr. Caruth. "I have always been impressed with WeSalute's mission, growth and culture during the company's years as Veterans Advantage. The WeSalute Team's professionalism, marketing and technology expertise, driven by their deep commitment to caring for our active-duty military, veterans, and their families, is a solid cornerstone for an exciting future."

WeSalute delivers a higher level of care for our nation's veterans and their families with hundreds of savings benefits and other special offers created by WeSalute together with top national brand partners and leading travel providers. Once verified as eligible by WeSalute, members get a personalized WeSalute+ Card to redeem military offers at retail locations nationwide, by phone with brand partners and its own live VIP Support Team, or online in the WeSalute Marketplace at http://www.WeSalute.com/marketplace.

From Our Member Community

Scott Higgins Discounts & Benefits Real Savings. No Hassle: How WeSalute Can Boost Your Budget Annually As any active-duty service member, veteran, first responder, nurse, or medical professional will attest, every dollar saved matters. At WeSalute, we are dedicated to ensuring you and your family get the most out of the benefits you deserve. Our mission is to provide "A Real Thank You" that translates into tangible financial savings in your everyday life. You might be surprised just how much those savings can add up over a year.
colorful foliage Discounts & Benefits WeSalute Review: The Official 2026 Fall Foliage Travel Guide for Military, First Responder & Healthcare Families As the warmth of summer gives way to the crisp air of autumn and the holiday season still feels a comfortable distance away, a unique travel window opens. For those seeking a special getaway, autumn is prime time for leaf-peeping, harvest festivals, and scenic drives. Created for our entire community — including active duty military, veterans, first responders, nurses, and medical professionals — this official 2026 travel guide highlights top fall foliage destinations across the U.S., showing you how to maximize your savings using the all-new WeSalute Travel, premium hotel discounts, rental car perks, and specialized transportation benefits.
Scott Higgins Military & Veterans Life Scott's View: Honoring Our Sacred Anniversaries and the Legacy of Service As the days of August shorten and we look toward September, my thoughts always turn to reflection, history, and gratitude. This season is a deeply meaningful time for our country — a period marked by milestones that defined our nation's birth, secured global peace, and tested our national resolve in the modern era. Today, I want to step away from our regular platform updates to focus entirely on these critical anniversaries, honoring the generations of patriots who have kept us free.
Dolly Parton WeSalute Awards VetFamily: Honoring the Legacy of Dolly Parton (1946–2026) Music and entertainment icon Dolly Parton, a world-class musician, singer-songwriter, and philanthropist, passed away on August 25, 2026, at the age of 80 following a brief battle with cancer. Beyond her legendary status in the entertainment world, Parton was a devoted VetFamily member, fiercely proud of her connection to the U.S. military through her late husband, Carl Dean, and her own decades of steadfast support for service members.

Join Our Community.
 

Yes, Get Me Started

Already a member? Login now.