WeSalute Calls for Year-Round Recognition with Military Discounts Everyday, Not Just on Veterans Day

Organization highlights the importance of daily respect, secure benefits, and trusted community connections for military veterans and families.

WeSalute, a Public Benefit Corporation (“PBC”) founded in September, 1999 by two former Wall Street executives with a socially-responsible mission, Scott Higgins and his spouse and CEO Lin Higgins today called for a renewed focus on recognizing our service members’ contributions to the safety and and security of our country every day — not just on Veterans Day.

“In the past, showing our gratitude for our current and former service members has been tied to a single day of events, with perhaps a few restaurant discounts on Veterans Day,” said Scott Higgins, former U.S. Army officer and Chair of WeSalute, “but the truth is, everyday matters in the lives of those who serve. They serve us every day of the year, so their service deserves recognition and a real thank you year-round–not just once a year– with exclusive military discounts for the pharmacy run, booking the airline ticket, or making the online tech purchase.”

WeSalute’s call to action comes as active duty and military veterans face unique challenges. Service members are three times more likely than civilians to be targets of scams and identity theft, making trust and security critical when accessing benefits. Since its founding, WeSalute has issued millions of secure IDs, protecting veterans and their families from fraud while connecting them to exclusive, verified military discounts.

The organization emphasized the importance of building trusted partnerships with companies committed to honoring service in meaningful ways. “It’s not about chasing every brand,” Lin Higgins added. “It’s about finding partners who truly want to say thank you with exclusive military benefits everyday. One trusted partnership can have an impact in delivering daily recognition for decades — just like our first airline discount we forged in 2004 with Continental, now United, that continues today.”

For more than 25 years, WeSalute has led the way in creating military discounts that are not only offered on Veterans Day, but also everyday, enhancing the lives of service members and their families 365 days a year. With proven success in creating long-term, trusted partnerships, the organization is calling on brands that sincerely want to make a difference — and seek to be successful at it — to join them. “We know what produces the best results, because we’ve done it for decades,” Higgins said. “If your company truly wants to honor and recognize the value of service with a special military discount, there’s no better way to do it than with WeSalute.”

Today, WeSalute delivers recognition to over 3 million members who engage on its trusted platform with everyday benefits from leading travel-industry providers and top retail brands. WeSalute is also broadening the recognition and delivering of everyday rewards to others who serve in our communities to ensure our safety and well-being, such as first responders, including police,firefighters and EMTs, nurses and other medical professionals, as well as teachers.

Why This Matters

• More than 20 million Americans belong to the military community of active duty and military veterans, but the greater community is three-to-four times larger when you include their immediate family members, who serve and sacrifice alongside them.
• Adding new service groups to this community will allow for greater recognition of the over 100 million Americans who are committed to being in service to others’s safety and wellbeing.
• According to the scammers frequently target servicemembers, veterans, and military families — from scams that start on social media to job scams via text to schemes to steal veterans’ benefits.
• A trusted platform like WeSalute that fosters a community of trust, loyalty, and respect, and delivers real economic benefits in a sincere and effortless way, is A Real Thank You® for those who serve, and communicates the true value of service in protecting our communities, our country and our world,

Call to Action

WeSalute advocates for secure benefits as the way to recognize those who serve and acknowledge the value of their service to maintaining our well-being and keeping us safe.

The company urges brands to partner with WeSalute in creating and delivering through its trusted platform everyday discounts and perks that truly improve the lives of service members and their families. “To be truly meaningful, recognition and rewards need to be consistently delivered in a trusted way,” Higgins said. “If every company looked for a way to deliver a thank you everyday, the impact on enhancing the security and safety of communities and country would be extraordinary.”

To read the full interview, visit the website here.

About WeSalute

Founded with the creation of the nation’s first veterans discount in February 2001 in partnership with Amtrak, WeSalute is now the nation’s first service recognition platform. WeSalute has delivered greater respect, recognition and rewards for military members, veterans, and their families for over 25 years, and is currently expanding its service recognition platform to include nurses, first responders, medical professionals, government employees, teachers, and students who represent the next generation of service workers. WeSalute creates benefit partnerships with major brands to deliver A Real Thank You® with exclusive discounts created to recognize the commitment to service in both our communities and to our country, along with a secure member ID, the WeSalute+ ID Card, personalized with military branch of service or service occupation, low-cost travel insurance, drug discounts, jobs and career support, and benefit counseling services, to enhance the lifestyles of those who serve to protect us and keep our world safe.

Contact:

Roy Asfar, SVP of Marketing, WeSalute, [email protected]