Vietnam War Veteran Reconciliation

Vietnam War Veteran Reconciliation NYC Vietnam Memorial
The New York City Vietnam Veterans Memorial Plaza


WeSalute (founded as Veterans Advantage) Founder and CEO, Scott Higgins, proudly served America in the Vietnam War. He was happy to serve again in 1982 when he was asked by New York City Mayor Edward I. Koch to co-chair the New York Vietnam Veterans Memorial Commission.

The commission brought together Vietnam Veterans, national and local veterans organizations, major corporate sponsors, and the citizens of New York for the first time toward a common goal - recognizing the service members who fought and gave their lives for our country during the Vietnam War.

Scott's work, and the work of his fellow committee members, struck an emotional chord, acknowledging the service and sacrifice of Vietnam Veterans without passing judgment on the policies or conduct of the war in which they fought. They raised $5 million in less than four years, and built a glass brick-and-granite memorial in lower Manhattan. On it's mirror-like walls are etched excerpts of letters and poems written by men and women during their time in Southeast Asia

The commission also established a jobs program for Vietnam Vets, and organized the May 7, 1985 "Welcome Home" Parade across the Brooklyn Bridge and down lower Broadway—New York’s "Canyon of Heroes"—in which 25,000 Veterans paraded to the cheering of a million New Yorkers.

The highly praised book, Dear America: Letters Home From Vietnam, was born of the design of the memorial. The film based on the book was honored with a Peabody and two Emmy Awards.

50th Anniversary Vietnam War Commemoration
50th Anniversary Vietnam War Commemoration


We were also very proud to be accepted as a Commemorative Partner in the Department of Defense's Commemorative Partner Program when we committed to having at least 2 events to honor Vietnam Veterans over a 3 year period, which we easily achieved. A commemorative plaque and flag hangs in the WeSalute (founded as Veterans Advantage) Connecticut Office, reminding us of our pledge to always work toward more respect, recognition, and rewards for Vietnam Veterans, as well as veterans from every other service branch and era.


From Our Member Community

Join Our Community.

Yes, Get Me Started

Do you and your family vacation without travel insurance?

Sign up for WeSalute+ today and you’ll be eligible for TravelProtection™.

Get WeSalute+

Did you know that your immediate family members are eligible for WeSalute+ savings?

With WeSalute+, you can add family members to your primary plan at 50% OFF every year.

Get WeSalute+