WeSalute Raises Awareness for Military Veterans' Post-Service Achievements with New Awards Program

Honoring Veterans Beyond Their Military Service, WeSalute Awards Encourages Communities to Recognize the Ongoing Contributions of Those Who Have Served

SAN ANTONIO, TX / ACCESS Newswire / August 27, 2025 / WeSalute, a leader in supporting and recognizing active-duty, military veterans, and their families is shining a spotlight on the accomplishments of military veterans through its innovative awards program. As part of its ongoing mission to recognize and empower those who have served, WeSalute is calling on communities nationwide to help raise awareness of the lasting impact veterans have after their military careers.

"We believe that veterans' service doesn't end when they take off their uniforms," said Scott Higgins, a founder of WeSalute, and Vietnam combat veteran with the U.S. Army. "Our WeSalute Awards program is a powerful way to show that the contributions of military veterans extend far beyond their time in uniform. These men and women continue to have a meaningful impact within their communities and industries, and we want to honor them for their ongoing contributions."

Military veterans face significant challenges when transitioning out of the military into civilian life. According to a Syracuse University study, half of U.S. veterans report feeling like they don't belong in society after separation from military service. These challenges often lead to difficulties in finding purpose and career fulfillment. Recognizing military veterans for their post-service achievements plays a critical role in supporting their mental health and reintegration.

"We see so many veterans who are often overlooked after their service. Our WeSalute Awards program ensures that their contributions don't go unnoticed," said Lin Higgins, co-founder of WeSalute and CEO. "When veterans are acknowledged for their civilian accomplishments, it gives them a sense of connection with society and pride that their service background does matter. It reminds them that their military service was just the beginning of their story."

The Impact of Recognition on Veterans' Lives

WeSalute's awards program celebrates military veterans who have excelled in various fields such as business, education, public service, sports, the arts, and community leadership. WeSalute Awards not only recognize their achievements but also provide military veterans with opportunities for growth and new connections. In fact, many award recipients report new career opportunities, increased business partnerships, and even invitations to speak at public events.

Military veterans like Justin, a Marine Corps veteran and inspirational public speaker, highlight the significance of being recognized for post-service achievements."Having served in the military has made us stronger, and most challenges we face in civilian life pale in comparison to what we have already overcome," he said. "Getting recognized by WeSalute helped me gain credibility in my industry. It showed people that my work mattered, and it opened doors for me that I wouldn't have had otherwise."

Beyond career success, the WeSalute Awards lends a hand in supporting military veterans' mental health. A sense of recognition fosters a connection to their communities, helping to reduce feelings of isolation. "The generations of men and women who have defended our nation, and safeguarded our freedoms are one of the greatest blessings we have," says Linda Schwartz, Air Force veteran who received a HeroVet Award. "This award is a reminder that our service didn't end the day we left the military. It's nice to be recognized for what I'm doing now, which is as important as what I did when I was in uniform."

Supporting Veterans: How Communities Can Help

As WeSalute continues to support veterans through its awards program, the organization is encouraging communities across the country to get involved. It's not just about offering veterans a thank you; it's also about recognizing their ongoing efforts and contributions to society.

"We want to see communities come together and celebrate our military veterans in ways that lasts beyond Veterans Day," said Scott Higgins. "By nominating a military veteran for the WeSalute Award, and acknowledging their contributions, communities can make a real difference."

Take Action: How You Can Help

• Nominate a Military Veteran: If you know a military veteran who has gone above and beyond in their post-service career or community, nominate them for a WeSalute award. Visit www.weSalute.com to submit a nomination and help a deserving military veteran get the recognition they deserve.
• Support Military Veteran-Owned Businesses: Hiring military veterans or purchasing from veteran-owned businesses helps provide economic opportunities for those transitioning into the civilian workforce. WeSalute hosts a Jobs & Career Network for veterans and military-friendly companies who seek to hire them.
• Volunteer for Veteran Causes: Many military veterans' organizations rely on volunteers to provide critical support. Whether it's helping with job training, mentoring, or providing a listening ear, your involvement can make a significant impact. WeSalute has published a guide to trusted non-governmental organizations, military and veteran-focused foundations and 501c3 nonprofits.
• Read & Share Award Recipient's Stories: Enjoy learning about the past WeSalute Award recipients and share their stories in online communities Sharing their achievements and stories on social media helps bring attention to the importance of supporting military veterans long after they leave the military.

Final Call to Action

Post-military service, veterans continue to make powerful contributions to their communities and to our society, and it's time we start recognizing their efforts. Visit www.weSalute.com today to nominate a military veteran for a WeSalute Award or learn more about how you can help support our nation's heroes. Together, we can ensure that veterans receive the acknowledgment they deserve for their ongoing contributions and continued impact on our society.

About WeSalute

Founded with the creation of the nation's first veterans discount in February 2000, WeSalute is now the nation's first service recognition platform. WeSalute has delivered greater respect, recognition and rewards for military members, veterans, and their families for over 25 years, and is currently expanding its service recognition platform to include nurses, first responders, medical professionals, government employees, teachers and students, representing the next generation of service workers. WeSalute creates exclusive partnerships with major brands to deliver A Real Thank You^® with special discounts to acknowledge the commitment to service in our communities and to our country, along with a secure military ID, the WeSalute+ ID Card, personalized with military branch of service, low-cost insurance, drug discounts, jobs and career support, and benefit counseling services, to enhance the lifestyles of those who serve to protect us and keep our world safe.

For more information, contact:

Roy Asfsr
SVP of Marketing
[email protected]