Giving Back
Helping the Military and Veteran Community
Why WeSalute is so passionate about serving the Greater Military Community?
We can never do enough to recognize and honor the sacrifices of our nation’s veterans and military, and their families.
WeSalute is always working our hardest to advocate for our military, veterans, and families by creating new discounts and benefits to thank those in our community who have served. We also give back through charitable activities and advocacy work.
Since the company was founded in 1999, Scott and Lin Higgins, our co-founders, have devoted significant resources towards charitable event sponsorships, gifts of WeSalute+ for wounded vets and Congressional Medal of Honor Recipients, helping government entities and major veterans service organizations honor veterans, and involvement in other important veterans initiatives like protecting veterans privacy.
When you join WeSalute or join our Partner Coalition, your support helps us sponsor these meaningful activities.
Featured Content
Military & Veterans Life
Honoring the 35th Anniversary of Operation Desert Storm: A Legacy of Service
This month marks the 35th anniversary of the start of Operation Desert Storm, the pivotal allied combat mission launched in 1991 to expel Iraqi forces from Kuwait.
Discounts & Benefits
A New Year, A New You: Elevating Your Lifestyle with WeSalute
As we step into 2026, we invite you to move beyond the traditional "New Year’s resolution" and instead take a fresh, comprehensive look at your quality of life.
Discounts & Benefits
Wishing You All A Happy & Healthy 2026
As the final days of 2025 unfold, all of us at WeSalute want to take a moment to send our warmest holiday wishes to you and your loved ones. This season is a time for connection, reflection, and gratitude, and we enter the new year feeling more inspired than ever by the community we serve.
Military & Veterans Life
Scott's View: 9/11's Enduring Remembrance
In the spirit of our mission to honor service and sacrifice, our attention turns to a date of solemnity and significance: the 24th anniversary of September 11, 2001.
Get the Recognition You've Earned With WeSalute+
A Real Thank You® for service heroes—whether you serve in uniform, at the bedside, in the classroom, or on the frontlines.
Not sure if you qualify? Find out now.
Respect, Recognition, and Rewards®
Respect.
Your personal information will always be safe.
We respect your rights to privacy and will always protect your identity when you redeem our benefits. With your WeSalute+ ID Card, you never have to show sensitive documents to redeem benefits.
Recognition.
Your sacrifices deserve to be honored.
We increase public recognition of military members, veterans, nurses, first responders, medical professionals, government employees, teachers, and students. Through our advocacy, we promote and honor your contributions to keeping our society safe, healthy, and thriving.
Rewards.
You serve our communities, we protect your wallet.
We create deeper benefits and savings that extend A Real Thank You™ to those who serve. Our exclusive savings from leading travel providers and your favorite name-brand retailers are easy to redeem year-round, with no blackout dates.
WeSalute (founded as Veterans Advantage) gives away thousands of WeSalute+ memberships each year
With the help of our generous members who Give the Gift of WeSalute+, we are able to give free WeSalute+ cards to deserving wounded warriors, like the athletes of Team USA's 2016 Invictus Games!