November 7, 2025 Building Lasting Consumer Loyalty: WeSalute Encourages Brands to Invest in a Trusted and Secure Marketplace Dedicated to Those Who Serve As consumer trust becomes an increasingly critical priority, WeSalute, the leading service recognition platform, encourages companies to show a deeper level of commitment to the military community. Brands should go beyond offering a simple discount and instead invest in long-term, mutually beneficial partnerships, publishing their offers on a secure, trusted, and effortless platform exclusively for military consumers.
November 5, 2025 WeSalute Announces 13th Annual Heroes Meet Heroes Live Community Event, Presented by Avis Budget Group, Celebrating Service and Commitment WeSalute (founded as Veterans Advantage, PBC) is proud to announce the 13th Annual Heroes Meet Heroes live community event, set to take place this Thursday, November 6th. This free, live community event celebrates Veterans Day by featuring powerful, firsthand stories of service and commitment shared by military veterans and world-class athletes, including Olympians.
October 23, 2025 WeSalute Celebrates 25 Years of Pioneering Advocacy, Transforming Service Recognition Beyond the Military Discount! Get ready to celebrate! WeSalute, the veteran-owned Public Benefit Corporation that started a movement 25 years ago as Veterans Advantage, is shining a spotlight on a powerful legacy: moving military recognition from simple transactional discounts to meaningful, lasting respect.
September 26, 2025 WeSalute Calls for Year-Round Recognition with Military Discounts Everyday, Not Just on Veterans Day Organization highlights the importance of daily respect, secure benefits, and trusted community connections for military veterans and families.
August 28, 2025 WeSalute Raises Awareness for Military Veterans' Post-Service Achievements with New Awards Program Honoring Veterans Beyond Their Military Service, WeSalute Awards Encourages Communities to Recognize the Ongoing Contributions of Those Who Have Served
August 27, 2025 WeSalute Featured for Uniting Military, Veterans, Nurses, and First Responders Through Exclusive Benefits WeSalute Strengthens Its Commitment to Supporting Important Service Groups with Discounts, Community, and Recognition
July 1, 2025 WeSalute Celebrates 25 Years as Military & Veterans Benefits Pioneer with Exclusive Airline Partnerships Ahead of Independence Day WeSalute offers unique airfare discounts for U.S. military and veterans planning trips and family vacations during the peak summer travel season
May 27, 2025 Breeze Airways & WeSalute Announce Exclusive Partnership Delivering a 15% Military Discount on Airline Tickets Breeze Airways, the premium leisure carrier offering affordable nonstop service across the U.S., and WeSalute, the nation’s first service recognition platform, today proudly announced a new partnership to recognize the military service of Breeze Guests enrolled as members of WeSalute.
May 14, 2025 WeSalute Elevates Military Support with Enhanced Platform, Exclusive Benefits, and Inspiring Legacy for National Military Appreciation Month San Antonio, TX, May 13, 2025 (GLOBE NEWSWIRE) -- WeSalute, formerly Veterans Advantage, today unveiled major enhancements to its platform and a significant expansion of its recognized service communities, strengthening its mission to deliver "A Real Thank You®". Launched in time for the celebration of National Military Appreciation Month this May, these updates include improved exclusive benefits for the military members WeSalute has long served. Importantly, the WeSalute platform will soon also extend recognition and benefits to first responders, nurses, medical providers, government employees, teachers, and students – honoring the broad spectrum of service that ensures our collective safety, prosperity, and security.
November 7, 2024 WeSalute Honors Military Service with Annual "Heroes Meet Heroes" Event This year's "Heroes Meet Heroes" event is a special tribute to Captain Paul "Bud" Bucha, a Medal of Honor recipient and longtime member of the WeSalute Advisory Board.
June 13, 2024 WeSalute Adds Verizon Marketer to its Board of Advisors Dr. David M. Caruth brings nearly two decades of retail and telecommunications experience to WeSalute
November 8, 2023 Veterans Advantage Honors Military Service With Annual "Heroes Meet Heroes" Veterans Advantage, PBC announced it will again host its annual "Heroes Meet Heroes" event, presented by Avis Budget Group, an exclusive event for military veterans and Olympians, world-class athletes, and their families, on Thursday, November 9, 2023.
November 6, 2023 HearMe Partners with Veterans Advantage to Offer Peer Support for the Military Community HearMe, a leading peer support digital platform, is excited to announce its partnership with Veterans Advantage, a premiere Public Benefit Corporation (PBC) that provides exclusive benefits to active and retired military and their families.
November 6, 2023 Veterans Advantage and Northwoods Humidors Announce New Benefits for the Military Community Veterans Advantage, a military marketing, media, and technology company, and Northwoods Humidors, a cigar e-commerce site, announce exclusive discounts for the military community. Veterans Advantage members receive 10% off cigar humidors and smoking accessories.
November 22, 2022 Zebit and Veterans Advantage Launch Exclusive Rebate for Military & Veterans New $50 rebate on purchases of $250 or more Veterans Advantage and Zebit, a marketplace with thousands of top brands where purchases can be paid for over six months, announced a new exclu
November 9, 2022 Veterans Advantage Honors Military Service with 10th Annual “Heroes Meet Heroes” Veterans Advantage, PBC announced it will again host its tenth annual “Heroes Meet Heroes” event, presented by Avis Budget Group, an exclusive event for military veterans and Olympians, world-class athletes, and their families, on Thursday, November 10, 2022.
February 28, 2022 Veterans Advantage and Outdoorly Connect to Give New Military Discounts on Activewear & Gear Outdoorly, an adventurewear platform with over 130 brands, and Veterans Advantage launched a new partnership to give the military community exclusive discounts on outdoor gear. Veterans Advantage VetRewards subscribers receive up to 65% OFF outdoor clothing, accessories, equipment, and more.
February 23, 2022 AudioCardio and Veterans Advantage Band Together to Bring Sound Therapy Benefits to Military Community Veterans Advantage and AudioCardio, a data- and science-backed mobile app that aims to maintain and strengthen hearing by delivering personalized sound therapies for hearing loss and tinnitus, banded together to give veterans new discounts. Veterans Advantage VetRewards subscribers get an exclusive 30% OFF a monthly, semiannual, or annual subscription to AudioCardio’s sound therapy app.
February 10, 2022 Veterans Advantage and Pettable Team Up to Help Military Community Save on Emotional Support Animal Letters Pettable, an online emotional support animal (ESA) letter provider, and Veterans Advantage teamed up to bring new military discounts on ESA letters. Veterans Advantage VetRewards members save an exclusive 25% OFF assistance qualifying for an emotional support animal letter.
December 3, 2021 Seattle Sutton's Partners with Veterans Advantage to Bring Healthy Meal Delivery to Military Families OTTAWA, Ill., Dec. 2, 2021 /PRNewswire-PRWeb/ -- Seattle Sutton's Healthy Eating and Veterans Advantage, PBC announced a new exclusive offer on healthy meal delivery plans for Veterans Advantage members who are VetRewards subscribers.
November 29, 2021 Veterans Advantage and The Good Kitchen Join Forces on New Food Delivery Deal CHARLOTTE, N.C., Nov. 29, 2021 /PRNewswire-PRWeb/ -- Veterans Advantage, PBC and The Good Kitchen joined together to offer a new deal on healthy food delivery to the greater military community. Veterans Advantage members who are VetRewards subscribers get an exclusive $80 savings on meal plans made from high-quality, ethically sourced ingredients through $20 OFF each of four meal deliveries.
November 15, 2021 Paramount+ and Veterans Advantage Offer Four Month Free Trial to the Veteran and Active Duty Military Communities Exclusive offer for the greater military community -- a four-month free trial of Paramount+, which includes hit series, popular films and exclusive originals including season five of the military-themed series “SEAL Team.”
November 10, 2021 Veterans Advantage & Partners Honor Military Service with “Heroes Meet Heroes” Veterans Advantage, PBC announced it will host the ninth annual “Heroes Meet Heroes” event for military veterans and Olympians, world-class athletes, and their families, on November 10, 2021.
September 7, 2021 Caliber Home Loans and Veterans Advantage Join Forces to Help Military and Veterans Buy Homes Caliber Home Loans, Inc. and Veterans Advantage, PBC announced a new financial benefits package for Veterans Advantage members who are VetRewards cardholders, honoring U.S. military and veteran families with savings and benefits tied to all loan programs.
